Utsaha is IIM Indore’s annual marketing fest, which in a short span of time has become a premier marketing event in the Indian B-School circuit.

A marketing connoisseur’s delight, Utsaha provides the perfect platform for companies to obtain key consumer insights on their products and brands. With projects being executed by dedicated IIM Indore student teams under the guidance of senior marketing faculty and experts, Utsaha would add value to partner companies while simultaneously offering students a practical exposure to multiple facets of consumer marketing.

Utsaha 2009 steps into new territory this year, with an aim to unravel and decipher the rural consumer’s mind.